How to run an audio ad. Creative requirements for audio ads.
Audio ads can be inserted into audio-based content such as podcasts, digital radio, and music streaming services such as Spotify, SoundCloud, and Pandora.
To upload an audio ad, select the Campaigns menu, find your campaign and go to the Ads dropdown in the ad group. Click Audio and upload your mp3 files.
We recommend a maximum loudness of -16LKFS for Spotify, Pandora, and other online audio platforms.
Requirements
File types: .MP3, .MP4, .WAV
Bitrate: 160 kbps, Hosted .MP3 files should have a constant bitrate.
Spot length: 15 or 30 seconds
Companion banner file types: .JPEG,. JPG, .PNG
Some audio publishers allow a companion banner (which
may be free of charge or for an additional fee) that serves alongside the audio ad upon playing. These should be hosted by us for best compatibility.
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