Get the most impressions possible with your budget.
When a user opens a website with ads, bids are placed in an exchange. Campaigns that win the bid get to show their ad and earn impressions.
Agility's platform lets advertisers establish minimum and maximum bid amounts, helping them get the highest number of impressions possible with their budget.
To set up bid amounts, navigate to the Campaigns tab and find the campaign you would like to set up or adjust.
Select the Ad Group.
Navigate to the Budget and Flight section.
Advertisers will be able to set min and max bids for the ad group here.
For a geofencing display campaign, we recommend having about a $3 minimum bid and a $5 or $6 maximum bid so that you can be competitive.
*Note: One thing to keep in mind is that if your campaign is not spending — maybe your audience pool is a little bit smaller, which would make it more competitive — we will recommend increasing your bids. Adding $0.50 - $1.00 can make a huge difference.
To speak with an expert about how much you should bid, select the chat feature.
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