Every campaign needs an audience
Every campaign needs an audience, and every audience needs a pool of device IDs. A device ID is an anonymous piece of data that corresponds with a mobile device. We use them to create target audiences for your ads.
Select the Campaigns tab and navigate to the Ad Groups menu inside of a campaign. Then, click on the "+ New Ad Group" button to decide on a method to collect device IDs.
Location Targeting: uses virtual boundaries to collect device IDs of those who have entered specific physical locations.
CRM Retargeting: uses first party data from customer relationship management software to create a pool of device IDs.
Social Targeting: collect device IDs of individuals who actively express interest in specific subject matter, content, or influential figures across various social media platforms
Search Retargeting: collects device IDs of people who have searched specific keywords.
Website Retargeting: uses tracking pixels to collect device IDs of those that have visited your website.
If you are unsure which audience to choose, select the chat button and our team will help you create a unique strategy based on your business model.
