Native Ad Requirements

Native Ad Requirements Native ads match the look, feel and function of the surrounding content.

Native ads, also called sponsored content, are ads that appear to be part of the website. They match the look, feel and function as the surrounding content, and they don't really look like ads. They are meant to follow the editorial flow of the page and be non-disruptive to the reader.

Successful native ads change to accommodate each online audience. With Agility, you can run as many variations of native ads as you would like.

To get started, we need:

• Up to 25 characters for the header

• Up to 90 characters for the body element

• A 1200 x 628 pixel static image

• The brand name
• The call to action

• (Optional) Third party tracking