Utilize a residential address list to pinpoint and engage with specific audience members based on their residency.
Our addressable targeting feature functions by creating virtual boundaries around specific residences and identifying residents within those boundaries using third-party data. Please note that this targeting method does not support commercial building addresses.
To upload an addressable list, follow these steps:
- Navigate to the audience management tool within your account.
If you're new to this tool, we recommend watching our instructional video titled "How to Create Audiences." - Once in the audience section, click on "+ Audience" located in the top right corner.
- Choose "Location" as the audience type, and then select "Addressable" as the targeting type.
- Name your new audience segment and click "Create Audience."
- After creating the audience, download the CSV addressable template provided to migrate your addressable data.
Do not modify the template headers. Ensure all columns (except for ZIP-4) are filled out before proceeding.
- Once the CSV template is filled out, upload the file into the audience section.
Finally, click "Activate Audience" located in the top left corner to complete the process.
If you experience any issues uploading an addressable list, select the chat button and our team will be happy to assist.
Did this answer your question?