Set up online attribution within your Agility Account
A tracking tag is an HTML code snippet that loads whenever a user visits a website. They provide marketers with extremely valuable insights like audience behavior and ad performance while helping them improve their online offers and create more personalized ads.
There are two types of tracking tags available on Agility.
- Site Retargeting tag: This tag tracks all activity on your website, allowing us to retarget website visitors and track their activity before making a purchase.
- Conversion tag: This tag tracks specific clickable actions on the landing page, allowing us to attribute revenue and sales to specific ads.
To learn more about tracking tags, please visit our Article | What is a Tracking Tag?
How to use Retargeting Tags:
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Navigate to the “tracking tags” section on the main campaigns tab. Here you will find an auto generated retargeting tag that may be placed in the header of your website’s HTML.
We recommend implementing campaign pixels via Google Tag Manager, a user-friendly and free tool. If you're new to Google Tag Manager, check out our Video | How to install Google Tag Manager. - Next, create a "Website" audience segment within your account.
For more information on how to use our audience manage tool, please visit our knowledge portal page | Audience Management Tool. - Lastly, apply this audience to your desired ad group to utilize and retarget your website visitors.
How to use Conversion Tags:
- Choose the specific actions on your landing page that you want to monitor and track as online conversions.
- Navigate to the “tracking tags” section on the main campaigns tab.
- Select “Add tag” in the right hand corner of the screen.
Here you will name your conversion and list the URL that the action lives on. - Selecting the “view tag button”. Here, you may copy the tag script and place on your campaign's landing page.
We recommend implementing campaign pixels via Google Tag Manager, a user-friendly and free tool. If you're new to Google Tag Manager, check out our Video | How to install Google Tag Manager. - Navigate to your desired campaign and apply your conversion tags under the "conversion tags" section of the campaign.
Please note, each campaign can host up to six conversion tags, prioritized by importance.
Video | Setting up Tracking Tags
If you are unsure if your tracking tags were properly installed, select the chat button and our team will be happy to assist.
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