Leverage data from social platforms to build targeted audiences.
A social audience refers to a group of individuals who actively express interest in specific subject matter, content, or influential figures across various social media platforms such as; Instagram, Youtube, LinkedIn, and more.
Creating a Social Audience:
Navigate to the "Audiences" section of the main campaigns tab.
Next, select the "Social" audience type. Add a name and description (if applicable). Now, click "Create Audience".
*Note: Those using social audiences should expect to add at least $1 to their CPM rates, as social targeting utilizes third-party data that may increase the amount required to win bids.
After creating your audience you will then include, exclude, or filter the following parameters:
- Curated Audiences: The curated audience parameter include pre-built segment for you chose from including interests, brands, media properties, and influencers.
- Employment & Profession Data: This parameter includes job title and employer, derived from social media platforms.
- Demographics: This parameter includes age, gender, ethnicity, and location.
- Personality Types: This parameter includes the big 5 personality traits, needs, and values.
After adding all desired parameters, the audience may then be activated by clicking "activate" in the top right corner of your screen.
*Please note: It may take up to 24 hours for a device count to populate, and up to 3-5 days for the audience to be available for use, after activation of your audience.
To learn how to apply this newly activated audience please view our Tutorial Video | How to create Audiences.
Video | Social Audiences